photogallerythumbs nursesdayFBCBNA 11th Annual Christmas Gala 2011 
By Lola Denise Jefferson, BS, RN, CVRN

Our eleventh annual local celebration of National Black Nurses Day was held at the Michael E. DeBakey Veteran Affairs Medical Center, with more than 250 nurse participants. Many door prizes were given and free neck and back massages were offered by Therapeutic Professionals, Inc. Several vendors displayed beauty/health items, clothing, insurance information, jewelry, etc. The delicious meal was sponsored by Mr. Kevin Burton of MetLife. This free event was educational and fun!

Mary Holt-Ashley, PhD, RN, CNAA, after ten years of speaking for the annual Black
Nurses Day, took a break from lecturing. This year, Olinda Johnson, PhD, MS, RNC, CNS, Associate Professor, Texas Woman’s University, was our keynote speaker. Dr. Johnson spoke about leadership, focusing on the core values of nursing, to improve patient satisfaction.

Dr. Johnson stated that the three major reasons for organizations to focus on patient satisfaction are to improve the quality of care, measure loyalty, and increase market share. Dr. Johnson noted that all facets of satisfaction work together: (1) improving patient satisfaction increases loyalty, which increases utilization; (2) improving physician satisfaction increases referrals and patient volume; (3) improving employee satisfaction increases staff engagement, loyalty, and retention. She thanked all of us for being nurses and leaders! Dr. Johnson’s presentation was well received! One nursing contact credit was given upon completion.